If you own a small business, you are likely always looking for ways to drive more traffic into the store. One common way to attract attention is to post flyers or signs throughout your community that advertise the business. That said, not all signs are created equal. If you want your advertisement to make an impact, you need to make sure your sign stands out from the competition. Here are three best practices for designing a winning sign for your business.
Keep the Message Simple
When people drive or walk past a sign, they likely will only glance at it for a second or two. You may have a lot of information that you would love to convey to your potential customers, but any kind of sign that cannot be digested quickly is not going to get the message across. The best solution here is to come up with a simple slogan that details what your business is about. If you don't have a slogan, then just stick to the main point, whether it be a huge sale or new products being in stock. Convey your message in just a few words and you might pique someone's interest to come inside.
Don't Get Fancy on the Font
Another mistake some rookie business owners make when creating signage is to use a fancy font because they consider their business to be high-end or a premium experience. But for the best results, you again want to stick to the same strategy that you used on the message itself. No one is going to stop to read your fancy cursive message. Use a common, easy-to-read font against a background that doesn't conflict with it.
Sometimes an Image Really Is Worth a Thousand Words
If you are having difficulty coming up with a clear message for your ad campaign, there is another strategy you could try. Instead of putting it into words, is there a photo opportunity here that would clearly get your point across? People in general tend to be more drawn towards photos than words anyway, so it's possible you might not even need anything else on the sign besides the image and the name of your company.
Creating winning graphics for businesses isn't always easy. There are multiple options available and a strategy that works for one business might not be a good fit for another. If you're having difficulty coming up with a solid sign, reach out to a graphic design specialist like 10 West Commercial Graphics for further assistance.