When I opened my own little smoothie shop, I figured that I could spread the word about my new business by mouth. After all, since I had a lot of friends, how hard could it be to talk to people about new specials and great service? Unfortunately, after my friends stopped chatting about my company, I realized that my unstable customer base was a problem. I didn't know what to do next, so I met with a business consultant to go over my options. He mentioned the lack of an outdoor sign, and so I decided to put one up. Within days, things turned around. My blog is all about helping new business owners with concerns like this, so that you don't have to endure the challenges that I did.